Shopify is so far the best eCommerce platform. You can build your online store within hours with Shopify; after the selection comes the optimization part. Do you know Shopify supports hundreds of themes?
When you’re in the process of setting up the store, it is necessary to optimize it side by side. It improves your online presence from the first step itself. And time and quality is the crucial factor to leave positive impressions in the minds of your customers.
So, choose your theme in the initial stages of store development. These themes can make or break your website. We’ll provide you with a guide to help you select the best Shopify theme to boost your SEO in this blog.
A responsive theme is a foremost requirement for achieving a mobile-friendly website. Google strictly adheres to mobile-first indexing. Can you imagine why it is so? More than 90% of the world’s population use the internet on their mobile.
Now, you must be wondering what a responsive theme is. It fits on all screens. Let it be smartphones, iPhones, tablets, or PCs. Users need not pinch, scroll, or roll back to check the content of the website. It helps users in accessing across all devices. Thus, it expands your reach.
Website loading speed is a must requirement for enhancing the user experience. A theme must not be heavy. Otherwise, it will decrease the speed of the website instead of increasing its speed. Theme code must be straightforward. It will enable easy crawling of web crawlers on the website.
You can check the theme’s demo on the sample web page and see how fast it loads. Otherwise, for quantitative analysis of the speed, you can run it on:
- Page Speed Insights
- Pingdom Tools
Schema Markup supportive
Schema Markup is a vital part of SEO. It helps in displaying rich information in the search results. Also, it matches the user’s needs. Moreover, search engines come to know the relevance of specific words on the web page.
It is better to confirm whether the theme supports schema markup additions. Additionally, it must allow you to change it according to your requirements. And change it according to market trends and customer needs.
You can hire SEO experts to design appropriate schema markups and conduct other optimizations on your website.
Integrated Social media option
Social media marketing is part and parcel of improving your off-page optimization. It fetches indirect links from social media. The best part of integrated social media is:
- Whenever you update your web page, your users get automatically notified.
- You can choose which social media platforms and which others to discard.
- Visiting store visitors can check your social media presence, the number of shares, followers, and engagements.
It gives a solid message for your B2B customers, partners, and competitors. The most popular social media platforms to look out for are:
Customizable URLs and metadata
Simple and chewable URLs are far better than complex URLs with unnecessary characters. They have a fixed pattern of putting categories and subcategories along with domain names. Indeed, some Shopify themes autogenerate URLs.
Sometimes, it is valid. Otherwise, it doesn’t resonate with the actual meaning of the product or web page content. Make sure about this feature beforehand to avoid hassle later.
Also, metadata is essential for optimization purposes. It appears on the SERPs. It increases the curiosity of the users from the search results:
- Meta description
- Canonical tags
- Title tags
- Knowledge graphs
Websites must have the flexibility to adjust the navigation menu and buttons. It will allow web designers to make necessary changes to simplify the website design. The default navigation option may not suit your requirements.
Images and visuals are on one side of the web page. Check the spatial variations in the navigation. For example, all the menus are cluttered in one place. Space lets the already present content be visible to the visitors. It improves the readability and relevance of website elements.
Product descriptions alterations
Shopify provides product descriptions on its own. Whenever you select a product for the store, it will have a specific description. Content marketers need to alter them to increase their visibility. So, a theme must enable you to mention your customized product specifications and other necessary features.
Optimized images can increase the loading speed of the website. So, select a theme that enables uploading your pictures.
In short, themes are influential in boosting your SEO and increasing traffic to your website. You can look out for:
- Whether your theme allows you to alter your URLs or not?
- Built-in social media will make social media marketing easier.
- Does it allow you to change navigation as per your needs?