Make Yourself Available to People Who Need Your Help
You might be working with five clients at the same time, but if you can’t give each person your full attention, you won’t make any money or get any more clients. Caller ID has made it easier than ever to answer the phone and get information from potential clients. There will be times when you can’t get to your phone on time, but when you can, answer a call from a customer. There is a good chance that they have a simple problem that can be solved quickly. For just five minutes, you can help them. You’ll become a hero. You might be surprised at how important it is for a small business to be available. Think about what would happen if it wasn’t.
Decide What You Want
Most people don’t set goals. People who write down their goals are even less likely to do so.
You need to set goals in order to be among the top real estate agents in Fairfax VA. Goals give you a way to see where you are and how far you have come. You can’t tell if your business is getting better if you don’t know how you compare to the rest. The best way to make sure that you achieve your goals is to set specific, measurable, actionable, realistic, and time-bound goals.
Make Sure You Have a Marketing Plan in Place
If you can set up a marketing campaign and then automate its process, you’ll be a long way ahead of the pack. There are three things that you must do in automated marketing to be a success: hit all your bases and make each customer feel unique, but you don’t have to reinvent the wheel every time you start a new campaign. Use new technology and old-fashioned marketing methods to reach a wide range of customers. Make sure you know who you want to reach and how to reach them. Once you find a strategy that works for you, you can use the same process on many different types of media. Direct mail can easily be turned into a social media post and the other way around. Don’t be afraid to think outside the box, and always look for ways to make things more efficient.
Become An Expert in Your Market
Because so much information about everything is available online, homebuyers are less likely to hire agents and investors. For free, you can read blogs on Trulia or Redfin and get all the answers you need from them. One thing that an agent can offer to customers that the internet doesn’t can be found on their website. This is experience. A thought leader in your market means that homebuyers will have no choice but to work with you.
Kris Lippi, the real estate broker behind the website ISoldMyHouse.com, says that you should stay in your own neighborhood because having a good reputation is important. It’s important to practice real estate in a place where people know you because “the field of real estate also mostly works by word of mouth,” he says. You’ll then have a better chance of getting business.
The best way to get ahead is to stay up to date on the news in your field and stay in touch with your local market.
The Fifth Step is to Make Friends
A good real estate agent will always have a lot going on. Even if you don’t have time to build customer relationships, there’s no reason not to do so. It’s important to go the extra mile every time and with every deal. In the beginning, long hours and late nights should become normal. At least for a while. Everybody didn’t say that it would be simple to reach a new level of success. If you’re selling a house for $200,000 or $20 million, your attitude should be the same with every customer.
Set Up Small Business Systems
A good tip is one that ties everything together. By using the strategies above, you are, in fact, setting up small business systems. The most successful small businesses are well-structured. They follow strict rules, have well-defined strategies, have action plans based on clearly established goals, and most importantly, pay attention to customer needs. If you don’t want to do something, do it. When you start new things, make sure to keep testing them so you can keep the ones that work and toss the ones that don’t.
Don’t Just Think About Selling
While selling the house is the main goal of a good real estate agent, don’t make it the main point of your interactions with buyers. Make it easy for your customers to find a real estate agent easy. Customers will feel more comfortable and trust you if you make them feel like they can talk to you and trust you. When buyers think you have their best interests at heart, you are more likely to sell the house. Don’t let selling the home be your only goal, though.